UOP PM586 final exam 2015

UOP PM586 final exam 2015

Question

1. In a strong matrix structure, employees take daily direction from:

Project manager only

Both, but the project manager has greater influence

Both, but the functional manager has greater influence

Functional manager only

2. If the schedule variance is positive and the cost variance is negative, the project’s status is:

Over budget and behind schedule

Under budget and ahead of schedule

Over budget and ahead of schedule

Under budget and behind schedule

3. Which category of projects would involve a large number of functional units where the workers may be assigned either part-time or full-time?

Special

Individual

Staff

Matrixed

4. Which type of chart provides the least “predictive” value?

PDM

ADM

PERT

Bar chart

5. Scope creep is generally the result of:

Too much detail in the specifications

Having too many levels in the WBS

Poorly defined SOW

Having the wrong people assigned to the project

6. Which of the following is the role of the PM rather than the role of the functional manager?

Where it will be done

How the work will be done

Who will do it

What work will be done

7. The balance between quality and cost is called:

Produceability

Salability

Availability

Operability

8. The EVMS term that represents the value of work actually accomplished is:

BAC

AC

EV

PV

9. Which of the following would be the first item to be discussed in the initial kickoff meeting for a project?

Understanding of the budget

Understanding of the schedule

Understanding of the requirements

Understanding of the plan

10. Quality is defined by the:

Project team

customer

Project manager

Project sponsor

11. Which of the following people has the greatest influence on how much authority a project manager will possess on a given project?

The project sponsor

The customer

The project manager’s line manager

 

The project manager himself / herself

UOP PM586 final exam 2015

WKU MKT220 FINAL EXAM FALL 2014 (50 QUESTIONS)

WKU MKT220 FINAL EXAM FALL 2014 (50 QUESTIONS)

QUESTION 1

Of the following choices, which would be the easiest brand name to legally protect?

a.  Western County Distributors

b. Tarzink Yogurt

c. Scout Camping Supplies

d. Sullivan Water Filtering Systems

e. Learn and Grow Daycare

2 points

QUESTION 2

A product mix is best described as

a. all products offered by a firm.

b. many products sold by one firm.

c. a group of closely related products that are considered a unit because of market, technical, or end-use considerations.

d. product, distribution, promotion, and price.

e. all products of a particular type.

2 points

QUESTION 3

To make intangible products more tangible or real to the consumer, marketers often

a. use external reference prices.

b. use symbols or cues to help symbolize product benefits.

c. use multiple channels of distribution.

d. offer more support services with such products.

e. use low prices on intangible goods.

2 points

QUESTION 4

The Anderson Advertising Agency was developing a name for their client’s new paper towel product. They finally settled on the name, “Soaker.” Regarding the factors that marketers consider when selecting a brand name, which one does this best fulfill?

a. Keeping the brand name easy to remember

b. Flexibility to be used in various types of media

c. Indicating the product’s major benefits

d. Using fabricated names that cannot be duplicated

e. Compatibility with other products in the line

2 points

QUESTION 5

Sales usually start to decline during the ____ stage of the product life cycle.

a. beginning of the decline

b. end of the growth

c. beginning of the growth

d. beginning of the termination

e. end of the maturity

2 points

QUESTION 6

Which of the following statements about nonprice competition is false?

a. A firm using nonprice competition can build loyalty to both its company and its products.

b. When using nonprice competition, a company should promote the distinguishing characteristics of its brand.

c. Companies that use nonprice competition do not need to keep track of their competitor’s prices.

d. A company must be able to distinguish its brand through some unique feature in order to successfully engage in nonprice competition.

e. Buyers must view the distinguishing characteristics of a product offered through nonprice competition as being important.

2 points

QUESTION 7

Price is considered to be the variable in the marketing mix that is

a. First to be decided.

b. Least flexible.

c. Most difficult.

d. Last to be decided.

e. Most flexible.

2 points

QUESTION 8

One advantage of nonprice competition is that

a. a firm can build customer loyalty.

b. pricing is no longer a factor.

c. market share becomes less important.

d. a firm can react quickly to competitive efforts.

e. marketing efforts are completely eliminated.

2 points

QUESTION 9

Sony management decided to use skimming as a pricing strategy for its newest line of high-definition television (HDTV) sets. It should be aware that this strategy does not

a. provide flexibility in the introductory base price.

b. reduce the stress that may be placed on the firm’s production capabilities.

c. generate capital to cover research and development costs.

d. protect the firm from covering costs if prices are set too low.

e. discourage competitors from entering the market.

2 points

QUESTION 10

When a company that produces computer printers prices them somewhat low, but the ink required to operate the printer is priced higher per relative usage, it is using

a. penetration pricing.

b. captive pricing.

c. a price leader.

d. bait pricing.

e. price lining.

2 points

QUESTION 11

 

Paid personal communication that seeks to inform customers and persuade them to purchase products in an exchange situation is

WKU MKT220 FINAL EXAM FALL 2014 (50 QUESTIONS)

MKT571 WEEK 3 QUIZ

MKT571 WEEK 3 QUIZ

1. Some firms might delay the launch of their products until after the competitor has borne the cost of educating the market. Such an entry is called ________ entry.

compensating

balancing

late

strategic pay off

2. Which of the following is the best example of a new-to-the-world product?

Tata Motors, an Indian automobile company, acquires Jaguar to extend its business

Kids-Med, a company that produces childcare products, launches a non-contact thermometer

Pestorica, a publishing company, decides to launch a new sports magazine

Walmart, the retail giant, opens new stores in an underdeveloped African country

3. Marketers must see themselves as benefit providers. For example, when a shopper purchases new shoes, he or she expects the shoes to cover his or her feet and allow him or her to walk unobstructed. This is an example of what level in the consumer-value hierarchy?

Potential product

Basic product

Pure tangible product

Augmented product

4. Which of the following is the level at which the product’s primary characteristics operate?

Conformance quality

Performance quality

Durability

Design

5. When the physical product cannot be easily differentiated, the key to competitive success may lie in adding valued services and improving their quality. The main service differentiators are ordering ease, delivery, installation, ________, customer consulting, maintenance, and repair.

customer training

technology intensity

adaptability

ease of use

6. Which of the following will most help service providers overcome the limitation of intangibility of services when positioning itself?

Cultivating non-peak demand

Working with larger groups

Sharing services

Using brand symbols

7. Product launches include many tasks and often take longer than expected. To coordinate effectively, a planning technique such as ______ can be used.

key path scheduling

task scheduling planner

critical path scheduling

master scheduling

8. The five product levels constitute a ________. At each level more customer value is added.

customer-value hierarchy

demand chain

value grid

business model

9. Which of the following is most closely related with the organic growth of an organization?

Developing new products from within

Increasing the operational profitability

Increasing productivity of employees

Acquiring a product or service brand

10. Most new-product activities are devoted to

introducing backward integration

changing the target markets

improving existing products

 

changing the existing market dynamics

MKT571 WEEK 3 QUIZ

UOP MKT571 WEEK 4 QUIZ

UOP MKT571 WEEK 4 QUIZ

1. What is a simple way to engage in international marketing?

Licensing

Travel abroad

Communications

Cultural attainment

2. Companies are pursuing which objective when they start with prices high and slowly drop them over time?

Market skimming

Market tactics

Focusing on market share

Market pricing

3. Which strategy uses the manufacturer’s advertising, promotion, and other forms of communication to persuade consumers?

Push strategy

Upward strategy

Pull strategy

Downward strategy

4. What type of distribution places the goods or services in as many outlets as possible?

Exclusive distribution

Marketing distribution

Selective distribution

Intensive distribution

5. Which agreements are not necessarily illegal, but they do violate U. S. law if they tend to lessen competition substantially?

Loosening agreements

Promising agreements

Marketing agreements

Tying agreements

6. What is the practice that allows companies to maximize their market share by believing a higher sales volume will lead to lower unit costs and higher long-run profit while assuming the market price is sensitive?

Market skimming

Target pricing

Sensitive pricing

Market-penetration pricing

7. What type of deal takes place when the seller receives some percentage of the payment in cash and the rest in products?

Compensation deal

Free trade

Offset

Barter

8. What type of marketing channel consists of an independent producer, wholesaler(s), and retailer(s)?

Horizontal marketing system

Conventional marketing system

Vertical marketing system

Rectangular marketing system

9. What takes place when dealers purchase some or all of a product line?

Full-line forcing

Forcing by brand

Half-line forcing

Part-line forcing

10. What mode of entry is it when local and foreign investors share ownership and control?

Direct investment

Joint venture

Foreign investment

 

Sole proprietor

UOP MKT571 WEEK 4 QUIZ

UOP Acct 211 Quiz 1

UOP Acct 211 Quiz 1

1. The rule that requires financial statements to reflect the assumption that the business will continue operating instead of being closed or sold, unless evidence shows that it will not continue, is the:
Going-concern assumption.
Business entity assumption.
Objectivity principle.
Cost Principle.
Monetary unit assumption.
2. A partnership:
Is also called a sole proprietorship.
Has unlimited liability for its partners.
Has to have a written agreement in order to be legal.
Is a legal organization separate from its owners.
Has owners called shareholders.
3. The difference between a company’s assets and its liabilities, or net assets is:
Net income.
Expense.
Equity.
Revenue.
Net loss.
4. Which of the following accounting principles prescribes that a company record its expenses incurred to generate the revenue reported?
Going-concern assumption.
Matching principle.
Cost principle.
Business entity assumption.
Consideration assumption.
5. The primary objective of financial accounting is:
To serve the decision-making needs of internal users.
To provide financial statements to help external users analyze an organization’s activities.
To monitor and control company activities.
To provide information on both the costs and benefits of looking after products and services.
To know what, when, and how much to produce.
6. All of the following are true regarding ethics except:
Ethics are beliefs that separate right from wrong.
Ethics rules are often set for CPAs.
Ethics do not affect the operations or outcome of a company.
Are critical in accounting.
Ethics can be hard to apply.
7. Social responsibility:
Is a concern for the impact of our actions on society.
Is a code that helps in dealing with confidential information.
Is required by the SEC.
Requires that all businesses conduct social audits.
Is limited to large companies.
8. The accounting principle that requires accounting information to be based on actual cost and requires assets and services to be recorded initially at the cash or cash-equivalent amount given in exchange, is the:
Accounting equation.
Cost principle.
Going-concern assumption.
Realization principle.
Business entity assumption.
9. All of the following regarding a Certified Public Accountant are true except:
Must meet education and experience requirements.
Must pass an examination.
Must exhibit ethical character.
May also be a Certified Management Accountant.
Cannot hold any certificate other than a CPA.
10. Decreases in equity that represent costs of assets or services used to earn revenues are called:
Liabilities.
Equity.
Withdrawals.
Expenses.
Owner’s Investment.
11. The record in which transactions are first recorded is the:
Account balance.
Ledger.
Journal.
Trial balance.
Cash account.
12. A collection of all accounts and their balances used by a business is called a:
Journal.
Book of original entry.
General Journal.
Balance column journal.

Ledger.

UOP Acct 211 Quiz 1

Strayer Phil210 week 7 quiz 2

Strayer Phil210 week 7 quiz 2

Question

Question 1

Every member of the Delta Club is over 70 years old. Therefore, the Delta Club must be over 70 years old.

Answer

Ignorance

Composition

Authority

Circular reasoning

5 points

Question 2

The idea that black people in this country live in poverty is ridiculous. Look at Bill Cosby. He’s a millionaire. And so are Denzel Washington and Oprah Winfrey.

Answer

Division

Hasty generalization

False Analogy

Composition

5 points

Question 3

No one has ever proved that the human fetus is not a person with rights. Therefore, abortion is morally wrong.

Answer

Ignorance

Composition

Authority

Circular reasoning

5 points

Question 4

If someone rents a piece of land and plants crops on it, the landlord is never permitted to come and take those crops for himself when harvest time arrives. Similarly, if couples enlist the services of a surrogate mother to provide them with a baby, the mother should never be allowed to welch on the deal and keep the baby for herself once it is born.

Answer

Division

False analogy

Equivocation

No fallacy

5 points

Question 5

The farmers of our state have asked that we introduce legislation to provide subsidies for soybeans. Unfortunately, we will have to turn down their request. If we give subsidies to the soybean farmers, then the corn and wheat growers will ask for the same thing. Then it will be the cotton growers, citrus growers, truck farmers, and cattle raisers. In the end, the cost will be astronomical.

Answer

Authority

Circular reasoning

Genetic

Slippery slope

5 points

Question 6

Terrorists from the Middle East have crossed our borders and traveled through the country at will. Obviously the Immigration Service has not been doing its job.

Answer

Circular reasoning

Post hoc ergo propter hoc

Authority

Slippery slope

5 points

Question 7

Motives and desires exert forces on people, causing them to choose one thing over another. But force is a physical quantity, governed by the laws of physics. Therefore, human choices are governed by the laws of physics.

Answer

Division

False analogy

Equivocation

No fallacy

5 points

Question 8

When a car breaks down so often that repairs become pointless, the car is thrown on the junk heap. Similarly, when a person becomes old and diseased, he or she should be mercifully put to death.

Answer

Division

Hasty generalization

False Analogy

Composition

5 points

Question 9

All persons act in order that they might get pleasure. Even so-called altruistic persons who help others so much that they do almost nothing for themselves get pleasure out of giving. Otherwise, they wouldn’t do it. Suppose a person hits himself over the head with a hammer. He must get pleasure from it, because why else would he do it if he didn’t get pleasure from it?

Answer

Circular reasoning

Composition

Either/Or Fallacy

Post hoc ergo propter hoc

5 points

Question 10

Televangelist Jerry Falwell said that God’s anger with feminism led to the destruction of the World Trade Center. Given Falwell’s closeness to God, we have no alternative than to blame the feminists for this atrocity.

Answer

Ignorance

Composition

Authority

Circular reasoning

5 points

Question 11

Of course animals have rights. Just look at how powerless they are in comparison with modern humans.

Answer

Ignorance

Composition

Authority

Circular reasoning

 

5 points 

Strayer Phil210 week 7 quiz 2

STRAYER BUS430 QUIZ 1

STRAYER BUS430 QUIZ 1

Question 1

Service organizations generally

are in close proximity to the customer

rely on physical inventory

take advantage of patents

can delegate human behavior and marketing skills

Question 2

Which one of the following has the highest goods content?

medicine prescription

computer repair

automobile loan

symphony performance

Question 3

The quality revolution is most related to

continuous improvement

mass production

time-based competition

service

Question 4

A golf simulator in a retail sports store is an example of

non- durable goods replacing services

primary good

goods content

biztainment

 

Question 5

Service management skills would include all of the following except

accounting and finance

knowledge and technical expertise about operations

marketing and cross-selling

human interaction

Question 6

The three issues that are at the core of operations management include all of the following except

cost

quality

utilization

efficiency

Question 7

Which of the following would be the lowest in goods content and highest in service content?

fast food restaurant

attending a theater production

getting an oil change for your car

filling a medical prescription

Question 8

Support processes would typically include all of the following except

inventory management

customer help desk operations

research and development

manufacturing and assembly

 

Question 9

A support process could be any of the following except

assembling automobiles

purchasing materials and supplies

managing inventory

installing a product

Question 10

Which of the following is not a key activity of an operations manager?

translating market knowledge into goods, services, and processes

continually learning and adapting to global and environmental changes

managing cash flows and strategic investments

exploiting technology to improve productivity

Question 11

A value creation process could be any of the following except

Answer

shipping a customer’s order

providing a home mortgage

assembling a dishwasher

purchasing production material

 

Moving to another question will save this response.

STRAYER BUS430 QUIZ 1